The contest mission is to contribute to home companies' competitiveness and competence in brand development, and promotion both in the domestic and global markets

STEERING COMMITTEE

PARTICIPANTS

PROFESSIONAL BRAND CONTEST

ADVANCEDBRANDING

International conference under the guidance of Professional Contest BRAND OF THE YEAR

Starting from 2000 ADVANCEDBRANDING Conference became the most authoritative sites in the Former Soviet Union gathering speakers of the highest level.

SPEAKERS OF ADVANCEDBRANDING — BRANDGURU OF THE CIS AND THE WORLD

ADVANCEDBRANDING gives a unique opportunity to meet and interact with the foremost CIS and world experts in the sphere of marketing and branding. Yakko Stolker (Netherlands, ETCN), Mihail Dymshits (Russia), Richard Zah (Poland), Natal'ya Pisarenko (Ukraine, Centre for marketing innovations), Andrej Dligach (Ukraine, Advanter Group), Andrej Milehin (Russia, RomirMonitoring), Andrej Purtov (Russia, Identity), Valentin Pertsiya (Ukraine, BrandAid), Tery Besh (USA). In 2006 Tomas Ged (Sweden) and creator of great names Nicolas Coro (Russia-France, NEIMS) became the guests of the conference for the first time. In 2007 directors of the most famous world companies visited the conference: Dominique Specht (Interbrand, Switzerland), Ken Cato (Cato Purnell Partners, Australia). Last year Nikolai Oblapohin (Depot WPF, Moscow), Janis Vanags (airBaltic, Riga) and other high-level brand experts from Belarus, CIS and foreign countries.

EXPERTISE OF BRAND-LEADERS ON THE ADVANCEDBRANDING

Within the framework of master-classes chief executives of the world and domestic brand-leaders introduce the participators to their expertise in ascension and development: Atlant-M, Milavitsa, Coca-cola, British American Tobacco, MTS, Savushkin produkt, Conte, Xerox, Matador. In 2007 master classes by ZIMALETTO, LUMENE, BY.FLY, Evroset' and others were conducted. Las year conference included presentations by BIGZZ, Santa-Bremor, INKO-FUD and other brand-leaders of the domestic market.