/ for participants 2009 / terms of the brand of the year 2009

The contest mission is to contribute to home companies' competitiveness and competence in brand development, and promotion both in the domestic and global markets

STEERING COMMITTEE

PARTICIPANTS

PROFESSIONAL BRAND CONTEST

Terms of The Brand of The Year 2009

The Steering Committee invites to participate in the Professional and Consumer Nominations the international brands existing on the territory of Belarus and domestic brands existing both within the country and abroad.

Attention! Irrespective of whether the application form to participate in the Consumer Nomination has been submitted, brands named top on the national poll results can be elected the winners. Headquarters shall regulate the use of winner»s statuses as trade marks.

Program of events of the Professional Contest THE BRAND OF THE YEAR:

October 14-15, 2009 — International Conference ADVANCEDBRANDING 2009

November 10 — December 10, 2009 — National Poll

December 22, 2009ã. — Special Nomination Awarding Ceremony "Socially Responsible Brand" together with UNDP "Global Agreement"

December 25, 2009 ã. — Final date of the applications submission

December 31, 2010 ã. - Dead-line for presenting brand-packages to the Headquarters

January 13, 2010 ã. — Private sitting of the International Jury

January 14, 2010 — Public sitting of the International Jury

January 15, 2010 - Closing ceremony of THE BRAND OF THE YEAR 2009

April 15, 2009 — SUMMIT OF DIRECTORS 2009

Designation of leaders in the Consumer nomination

The Professional Contest THE BRAND OF THE YEAR in the Consumer nomination determines winners on the basis of National Poll with sampling of 1,500,000 respondents. The research covers all regions of the country and is conducted in the form of face-to-face interview. All Contest participants are provided with the report on the National poll results.

These data make allowance for consumers» age, sex, activities, region, income, education, family status social differentiation. Leading brands are selected with open-ended questions involving trade marks spontaneous recall. Commodity groups are accepted to the Contest under expert evaluations based on brand competitiveness within a group.

National Poll Details

Commodity groups included in the National Poll 2009

Determination of winners in the Professional nomination

The International Professional Jury, composed of experts from different countries, including Belarus, evaluates submitted brand-packages of the participating brands.

Monitoring and audit of judging procedure is performed by The Supervisory Board composed of country most reputable persons. The International standards provide that awards can be granted only in case the participants have achieved a certain level of scores in proportion to the maximum possible — 100%.

100-85% — Gold medal

85-70% — Silver medal

70-55% — Bronze medal

Awards are given in each commodity group only if brands-participants have achieved the adequate professional level.

Details of BRAND OF THE YEAR judging principles

Categories included into the Professional nomination 2009

Brand package development recommendations

Contest awards

Special nominations of the contest

Special nominations of the contest are complementary contest prizes awarded by the International Jury with presentation of the Gold medal:

Higher customer nomination award — Brand Republic Patrimony

Higher customer nomination award — Grand-prix Brand-Profi

Charge for participation in BRAND 2009:

Participation of one brand in customer or professional nomination — 4472200 BYR (VAT excluded)

Usage of the contest winner marks — 564 040 BYR

Participant gain a 20% discount on all events of the BRAND 2009

NEW! With regard to the request by previous years participants SATIO offers service package on corporate training and marketing research specially for the nominees.

Package of training and seminars:

        •   Presentation skills
        •   Efficient brand presentation and brand package creation
        •   Master class by the author — director of CSBT «SATIO», Cand Sc (Psychology) Janna Grinyuk — «»Brand design online — brand strengthening and development in dialog mode»
        •   Master class by the author Andrej Purtov "Visual brand identity: new possibilities and new technologies"

Complex brand researches:

• Brand Relationship Audit — determination of level and sources of Brand Health and forecasting
• Brand Loyalty Audit — analyzing level of customer loyalty to Your brand.

Benefits for the participants:

• exclusive right to use the logo and the medal on all commercial samples for the contest winners;

• additional massive advertising and brand image development;

• official access to the results of the National poll in within the commodity group for every participant;

• consult by specialists, Members of the Jury and contest participants;

• exclusive conditions of participation in all events within the BRAND 2009 for the participants;

• participation in Final awarding ceremony of the Professional contest BRAND 2009 on January 23, 2009

Applications for participating in the Professional contest BRAND 2009 shall be submitted

•online application form

Contest Headquarters phones:
                                                       +375 17 220 79 44  (45)
                                                       +375 29 629 95 91
                                                       +375 29 568 95 84

by e-mail to the project coordinator pr@satio.by

Project-manager: Irinf Titisheva

ATTENTION!

International Jury and Steering committee have right to correct the list of commodity groups and nominations for contest during the period of applications submission.