CONTEST NOMINATION "SOCIALLY RESPONSIBLE BRAND"

Nomination “Socially Responsible Brand” was founded as an honourable award within the framework of Professional contest BRAND OF THE YEAR in 2005 under the auspices of the UNDP initiative “Global Agreement” and the initiative “For Business Social Responsibility”. According to the reestablished conditions in 2007 nomination was moved from the honourable to the contest category. 

Nomination purposes

Popularization of the business social responsibility experience on the territory of the Republic of Belarus. Founders of the nomination recognize great experience of transnational corporations, foreign and domestic companies in the sphere of CSR (Corporate social responsibility). Alongside with that the founders recognize that Belarusian society is insufficiently informed on such social activities of business. Information on such programs promote extension of the intersectoral partnership platform in Belarus, promotion of prestige and confidence in business, investment attraction, improvement of business climate.

Broadening of the information on the companies that purposefully develop CSR values, implementing social projects, either on the intracorporate level or on the level of social environment within the country.

Judging within the framework of SRB is conducted in the following categories:

By scale: 

       Projects, being limited by time framework and aim to solving particular problems on the corporate, market and social level

       Strategy and concept  of social responsibility, implemented in the long-term prospect, as well as the annual reports affecting all the levels — intracorporate, market and social. Annual reports.

By levels of the declared projects and programs:

       Intracorporate level — projects and programs aiming at implementation of corporate social responsibility value on an intracorporate level.

       Market level — programs and projects aiming at implementation of responsibility before the clients and business-partners, ethical competition.

       Social level — contribution of the company to the development of the society, ecology, other social programs. 

Assessment criteria:

Problem, understanding the problem to be solved by the project or concept.

Mission, goals, objectives. Mission, goals and purposes of the project or socially responsible concept. Conformity of Mission with the brand philosophy and strategy.

Instruments. Essence and instruments of mission, goals and objectives implementation.

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