The contest mission is to contribute to home companies' competitiveness and competence in brand development, and promotion both in the domestic and global markets

STEERING COMMITTEE

PARTICIPANTS

PROFESSIONAL BRAND CONTEST

Brand management school

Strong brand: development, promotion and management strategies

Within the framework of the NATIONAL CONTEST BRAND»04 only

Centre of System Business Technologies SATIO arranges BRANDMANAGEMENTSCHOOL

With Belarusian, Russian, Ukrainian, Lithuanian, International Professional Jury experts involved

BRANDMANAGEMENTSCHOOL is the first Belarusian integrated program on full cycle competence develoment in brand mangament.

We invite the marketing departments» chiefs and directors of the companies engaged in brand development and promotion to take part in the programme.

The audience will gain practical skills in:

Brand strategy development and audit with three bases: brand concept, promotion strategy, brand management
Marketing research and segmenting instruments for the strategy of the strong brand development
Brand positioning and repostitioning instruments
Development of strong brands and their attributes
The rules of interaction with creative studios and advertisement agencies
Instruments of placing brand in the market and brand promotion: integrated marketing communications, advertisement, PR, sales stimulation, individual sales, merchandising
Media-planning instruments
Internet branding instruments
Development and maintenance technologies of consumers» loyalty to the brand

Brand management methods. The programme is founded on the unique practical experience of brand development and promotion on the territories of Russia, the Ukraine, Lithuania and Belarus. These are instruments and skills adapted to the maximum to our markets» conditions.

INSTRUCTION METHODS are effective training technologies, brain attacks, case-study methods.

Programme modules

Module name	Scheduled dates	Price
Module 1. Strong brand development. Brand management (3 days)	23-25 March	689 000
Module 2. Marketing research and segmentation, brand audit (2 days)	13-14 April	480 000
Module 3 Placing brand in TDe market and brand promotion. Loyalty programs (3 days)	28-30 April	689 000
Module 4. Merchandising technologies (2 days)	4-5 May	480 000
Module 5. Internet-branding (1 day)	19 May	249 000
Module 6. Effective participation in exhibitions (1 day)	20 May	249 00

Special discounts available

The price includes:

Full materials set (printed materials for the seminar)
Lunches
Coffee-breaks

Having finished the programme(or a module) the participants will get certificates on the business-programme (module) completion at the BRANDMANAGEMENTSCHOOL