Regulations

Who is eligible to participate in the year 2004

The Steering Committee invites to participate in the National Contest BRAND»04 all businesses that possess trade marks in any commodity group.

International brands active on the territory of Belarus are invited to take part in the Contest.

Attention! The evaluation of the participating brands in professional nominations is considered on the commodity group basis. For the first time the nominations of the Contest will be freeely awarded. In the framework of the commodity group there will be Golden, Solver and Bronze winners.

National social poll for results in BRAND‘04 Consumer nominations will be arranged for the commodity groups defined by the International Experts Group on the basis of the independent evaluation.

Results evaluation in professional nominations

BRAND OF THE YEAR will define winners in professinal nominations in compliance with the principle professional standards of the Internatioanl System EFFIE (USA). The applications will get evaluated by the International Professional Jury, that has specialists from a number of countries, including Belarus.

International standards presume that the prizes can be awarded under the strict condition ot the Participants» gaining some definite level determined as the percentage of the highest possible — 100%.

• 100-85% — Golden Medal
• 85-70% — Silver Medal
• 70-55% — Bronze Medal

Thus, prize awarding in each commodity group is possible only if the brand — participants gain the required evaluation level.

Evaluation criteria for the professional nominations

1. Brand strategy. Mission. View
2. Brand Positioning. Target segment
3. Brand attributes portfolio
4. Singularity of the brand image
5. Set of brand marketing communications, promotion strategies, loyalty programs
6. Sample pieces of the advertisemsnt and souvenir brand materials

Attention! In the year 2004 the nominations will be awarded by the International Jury on the extra basis for the first time. The applications are submitted only within commodity groups

In order to take part in the Contest professional nominations the company needs to submit:

1. Application form (enclosed)
2. Patents copies, that confirm trade marks registration (if the trade mark is already registered)
3. Brand presentation package (enclosed)
4. Addenda package that might include:
• Data on brand creation and strategy development (please specify the brand authors)
• Data on the brand promotion (channels, technologies, materials, results)
• Consumers opinions, feedback data or data from marketing loyalty or popularity research etc
• Electroni mediums, videotapes, packages, samples, printed materials etc
• Other documents upon the opinion of the Contest participants
• The applicant can propose to International Jury a peculiar brand presentation form (demonstrations, tastings, tests etc
5. Charge for the participation in one nomination is BYR 899.000. When applying for two and more nominations the company gets a 10% discount.

Attention! The participation in the professional nomination automatically gives the right to participate in the consumer nominations of the Contest.

In order to participate in the consumer nominations the company needs to submit:

1. Application form (enclosed)
2. Charge of BYR 899.000.

Contest coverage and Solemn Closing Ceremony

The information on the Contest progress will be widely covered in Medias, at the press-conferences, on the web-sites of the Contest http://www.bestbrand.by/ and of the main Oganizer, Centre of System Business Technologies SATIO http://www.ipm.by/. Sizing up and solemn awarding of the winners will take place at the Closing Ceremony of the National Contest Brand»04 in January, 2005.

Attention! There is a forecast contest arranged in 2004 with a special prize for the winner.

The participation grants wide opportunities:

The Contest winners get the exclusive right to hold the nomination for one-year term. It includes the right to place the nomination logotype on all commodity samples. Te Contest logotype is a registered trademark.

Additional mass advertisement and brand image development.

All the participants will be officially allowed to access the trademarks» popularity monitoring results within their commodity group. The results will be submitted in the form of analytical review with some professional recommendations enclosed. The review will take into consideration regions and consumers social characteristics.

The experts will evaluate both strong and weak points of the brand, its development prospects. The participants will be advised by the specialists and Jury members.

The participants get the exclusive right to participate in all the activities arranged within the framework of the National Contest BRAND of the year.

The participants are allowed to take part in the Festive Brand Fair and Closing Ceremony

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