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www.bestbrand.by rus
The contest mission is to contribute to home companies' competitiveness and competence in brand development, and promotion both in the domestic and global markets

STEERING COMMITTEE

PARTICIPANTS

PROFESSIONAL BRAND CONTEST

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Nominations

For the first time in 2004 the applications will be submitted within commodity groups only. The International Jury will award the nominations as complimentary prizes.

Free Professional Nominations
  • Brand Profi
  • Brand Inter
  • Brand Loyalty
  • Brand Discovery of the year
  • Brand Exports
  • Brand Spadchyna
  • Most Creative Brand
  • Brand.by

Attention! In the year 2004 Steering Committee will preserve special diplomas and awards for the advertisement agencies who gave birth to the brightest Belarusian brands.

Results» evaluation in consumer nominations

BRAND»04 will define winners in consumer nominations on basis of the national social poll results with representative sampling of 1.5 thousand respondents.

Nominations of Consumer Jury
  • Brand Consumer Recognition. The brands that lead in rankings both as the most famous and the most preferred ones are defined in each commodity group.
  • Brand Republic Patrimony. The consumers name the domestic brands that, under their opinion, represent our country in the most esteemed manner and that form its image.
Main arrangements within the Contest

Press-conference on the Contest beginning

02.09.2004

Applications submission for professional nominations

01.09.2004 — 20.12.2004

Contest presentation at the republic exhibitions, in the regions

September — November 2004

 

Brand Management School with Belarusian, Russian and Ukrainian experts involved as well as International Jury members, with master-classes of brand makers — participants of the Contest in preceding years

22.09.2004 — 08.12.2004

 

Second International Conference «International experience in brand development: problems and prospects»

22.10.2004

Project «Brand value estimation»

01.10.2004 — 20.01.2005

Project «Brand protection capability»

01.10.2004 — 20.01.2005

National social poll to define the winners in Contest»s consumer nominations

01.12.2004 — 20.01.2005

Forecast contest

01.12.2004 — 20.01.2005

Final stage. Work of International Jury

20.01.2005 — 30.01.2005

Brand fair

Solemn Closing Ceremony

January 2005



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ARRANGEMENTS

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Contest's Organizer General Radio Partner Brand of the Year General Internet Partner General Information Partner Legal Partner Print Partners CoffeeBreak Partner Busyness Partners
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Art Partners The Official Partnerof gifts Lingua Partner Information Partners Internet Partners
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Maxi.by

Prazdnik.by

All.biz

Delo.by

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Astronim

Abiatec

Webcom

Steering committee statuteJudging
NominationsRegulations on the winner’s trademark use
General Sponsor PackageSponsor PackagePrize Sponsor PackageClosing Ceremony Sponsor PackageGeneral Information Sponsor PackageInformation Partner Package
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