Nominations
For the first time in 2004 the applications will be submitted within commodity groups only. The International Jury will award the nominations as complimentary prizes. Free Professional Nominations- Brand Profi
- Brand Inter
- Brand Loyalty
- Brand Discovery of the year
- Brand Exports
- Brand Spadchyna
- Most Creative Brand
- Brand.by
Attention! In the year 2004 Steering Committee will preserve special diplomas and awards for the advertisement agencies who gave birth to the brightest Belarusian brands. Results» evaluation in consumer nominationsBRAND»04 will define winners in consumer nominations on basis of the national social poll results with representative sampling of 1.5 thousand respondents. Nominations of Consumer Jury- Brand Consumer Recognition. The brands that lead in rankings both as the most famous and the most preferred ones are defined in each commodity group.
- Brand Republic Patrimony. The consumers name the domestic brands that, under their opinion, represent our country in the most esteemed manner and that form its image.
Main arrangements within the ContestPress-conference on the Contest beginning | 02.09.2004 | Applications submission for professional nominations | 01.09.2004 — 20.12.2004 | Contest presentation at the republic exhibitions, in the regions | September — November 2004 | Brand Management School with Belarusian, Russian and Ukrainian experts involved as well as International Jury members, with master-classes of brand makers — participants of the Contest in preceding years | 22.09.2004 — 08.12.2004 | Second International Conference «International experience in brand development: problems and prospects» | 22.10.2004 | Project «Brand value estimation» | 01.10.2004 — 20.01.2005 | Project «Brand protection capability» | 01.10.2004 — 20.01.2005 | National social poll to define the winners in Contest»s consumer nominations | 01.12.2004 — 20.01.2005 | Forecast contest | 01.12.2004 — 20.01.2005 | Final stage. Work of International Jury | 20.01.2005 — 30.01.2005 | Brand fair Solemn Closing Ceremony | January 2005 |
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