The contest mission is to contribute to home companies' competitiveness and competence in brand development, and promotion both in the domestic and global markets

STEERING COMMITTEE

PARTICIPANTS

PROFESSIONAL BRAND CONTEST

Nominations

For the first time in 2004 the applications will be submitted within commodity groups only. The International Jury will award the nominations as complimentary prizes.

Free Professional Nominations

Brand Profi
Brand Inter
Brand Loyalty
Brand Discovery of the year
Brand Exports
Brand Spadchyna
Most Creative Brand
Brand.by

Attention! In the year 2004 Steering Committee will preserve special diplomas and awards for the advertisement agencies who gave birth to the brightest Belarusian brands.

Results» evaluation in consumer nominations

BRAND»04 will define winners in consumer nominations on basis of the national social poll results with representative sampling of 1.5 thousand respondents.

Nominations of Consumer Jury

Brand Consumer Recognition. The brands that lead in rankings both as the most famous and the most preferred ones are defined in each commodity group.
Brand Republic Patrimony. The consumers name the domestic brands that, under their opinion, represent our country in the most esteemed manner and that form its image.

Main arrangements within the Contest

Press-conference on the Contest beginning	02.09.2004
Applications submission for professional nominations	01.09.2004 — 20.12.2004
Contest presentation at the republic exhibitions, in the regions	September — November 2004
Brand Management School with Belarusian, Russian and Ukrainian experts involved as well as International Jury members, with master-classes of brand makers — participants of the Contest in preceding years	22.09.2004 — 08.12.2004
Second International Conference «International experience in brand development: problems and prospects»	22.10.2004
Project «Brand value estimation»	01.10.2004 — 20.01.2005
Project «Brand protection capability»	01.10.2004 — 20.01.2005
National social poll to define the winners in Contest»s consumer nominations	01.12.2004 — 20.01.2005
Forecast contest	01.12.2004 — 20.01.2005
Final stage. Work of International Jury	20.01.2005 — 30.01.2005
Brand fair Solemn Closing Ceremony	January 2005

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ARRANGEMENTS

All arrangements

Contest's Organizer	General Radio Partner Brand of the Year	General Internet Partner	General Information Partner	Legal Partner	Print Partners	CoffeeBreak Partner	Busyness Partners

Art Partners	The Official Partnerof gifts	Lingua Partner	Information Partners				Internet Partners