BRANDING: Pierini Partners Discover the Vibrance of the Argentinian Northeast with a New Limited Edition Design for Brahma

Buenos Aires-based brand and design specialist Pierini Partners has created a new vibrant package design for Brahma limited edition.

A complex and symbolic artwork depicted on a can is a combination of authentic images which embody basic human values with an Argentinian distinctive spirit. Here is a woman’s smile, a symbol of kind-heartedness and warmth, a fish which is associated in Argentinian culture with wealth and joy, as well as the toucan bird, which implements the idea of vibrant and beautiful South American rainforests.

Adrián Pierini, the agency’s CEO says “This is, without a doubt, one of the most innovative designs we’ve ever created for the brand. The approval from Brahma Marketing team on this concept was a great motivation for us to take a new different creative direction, which obviously helped us and our client gain commercial success, while elevated package design to the level of superior aesthetic appeal”.

Popsop.com