Consumer Nominations Winners 2003
In consumer nominations within commodity groups there were defined: - The Most Popular Brand, i.e. there were defined the most recognized brands on the basis of the spontaneous recognition — the most reliable and objective method to define the brands» recognition. Without any list being submitted the consumers themselves named the most popular brands.
- The Most Preferred Brand. The consumers were not provided with a list either. They named their most preferred trademarks of the home and foreign manufacturers.
- Brand Republic Patrimony. The consumers name the domestic brands that, under their opinion, represent our country in the most esteemed manner and that form its image.
The Jury«s decision in each commodity group nomination was based on the comparison between the percentage of the leading brands» recognition and preferences and the level of ignorance and of preference vagueness which might reveal low brand awareness among consumers, and, consequently, low brand competition. In that way the Jury defined the winners. Brand Republic Patrimony 1st Prize — Brand «Atlant»
- 2nd Prize — Brand «Horizont»
- 3rd Prize — Brand «Milavitsa»
- 4th Prize — Brand «Vityas»
The Most Popular Brands| Commodity group | Brand name | | Footwear | 1st Prize — Belwest brand
2nd Prize — Marko brand | | Clothes, Outer stockinet | 1st Prize — Elema Brand
2nd Prize — Polesye Brand | | Linen | 1st Prize — Milavitsa brand
2nd Prize — Serge Brand | | Chips | 1st Prize — onega Brand
2nd Prize — Lays Brand | | Pelmens | 1st Prize — Volkovysskiye Pelmeni Brand
2nd Prize — Ladoga Brand | | Yoghurts and dairy | 1st Prize — Savushkin Product Brand
2nd Prize — Ermigut Brand | | Ice cream | 1st Prize — TOP Brand
2nd Prize — Gosha Brand | | Fish products | 1st Prize — Santa-Bremor Brand | | Confectionary, candy | 1st Prize — Spartac Brand | | Chocolate and sweets | 1st Prize — Kommunrka Brand
2nd Prize — Spartac Brand
3rd Prize — Ideal Brand | | Alcoholic beverages | 1st Prize — Crystal Brand | | Non-alcoholic beverages | 1st Prize — Darida Brand
2nd Prize — Coca-Cola Brand
3rd Prize — Veynyanksiy RodnikBrand | | Beer | 1st Prize — Lidskoe Brand
2nd Prize — Baltika Brand
3rd Prize — Krinitsa Brand | | Tobacco products | 1st Prize — LM Brand | Perfumery and Cosmetics
Toothpastes | 1st Prize — Bielita Brand
1st Prize — 32 zhemchuzhiny Brand | | Furniture | 1st Prize — Pinskderv Brand | | TV sets | 1st Prize — Horizont Brand
2nd Prize — Vityas Brand | | Refrigerators | 1st Prize — Atlant Brand | | Instruments | 1st Prize — Bosch Brand | | Banking services | 1st Prize — Belarusbank Brand | | Internet services | The Jury has specially awarded Brands «Beltelecom» and «Atlant Telecom» with diplomas for the Internet development in Belarus | | Insurance services | 1st Prize — Belgosstrakh Brand | | Shopping centres, shops, department stores, supermarkets | 1st Prize — CUM Brand
2nd Prize — GUM Brand | | Radio channels | 1st Prize — Belarusian Radio First National Channel |
Most Preferred Brands| Commodity group | Brand name | | Footwear | 1st Prize — Belwest Brand
2nd Prize — Marko Brand | | Linen | 1st Prize — Milavitsa brand
2nd Prize — Serge Brand | | Fish products | 1st Prize — Santa-Bremor Brand | | Chocolate and sweets | 1st Prize — Kommunrka Brand
2nd Prize — Spartac Brand | | Non-alcoholic beverages | 1st Prize — Darida Brand | | Home appliances | 1st Prize — Horizont Brand
2nd Prize — Vityas Brand | | Refrigerators | 1st Prize — Atlant Brand |
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