/ winners / professional nominations winners 2003

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PROFESSIONAL BRAND CONTEST

Professional Nominations Winners 2003

Brand Unveiling Of The Year

For the participation in this nomination there were allowed trade marks, appeared in the Market at the end of the 2001-2002

Nominants	Jury«s decision
Market group «Tights» 1.Brand Conte Elegant — LLC «Conte»	Brand Conte Elegant — Gold Medal
Market group «Building materials» 1.Brand Desan — JV «UnibudColour» LLC	Brand Desan — Gold Medal
Market group «Meat dumpling» 1.Brand «Ladoga» — FE «Ladoga Production»	Brand «Ladoga» — Gold Medal
Group «Hotels» 1.Brand Hotel «Minsk» — «Hotel «Minsk»	Gold Medal wasn«t awarded Brand Hotel «Minsk» — Silver Medal
Group «Radio stations» 1.Brand «Radius FM» — FM-broadcasting Direction of the National State TV-radio Company of the Republic of Belarus	Gold Medal wasn«t awarded Brand «Radius FM» — Silver Medal
Group «TV-channels» 1.Brand TV-channel «LAD» — Producer Center — the second National State TV-radio Company of the Republic of Belarus	Gold Medal wasn«t awarded Brand TV-channel «LAD» — Silver Medal
Market group «Dairy products» 1.Brand «Dairy world» — OJSC «Grodno Dairy integrated plant»	Medals were not awarded

After the detailed study of the competitive packages jury have made the special decision to award Brand «Red hat» in the Market group «Chocolate» with Silver Medal.

Nomination Brand Loyalty

There were invited brands that have won and develop the loyalty of their consumers and could introduce it.

Nominants	Jury»s decision
Market group «Tights» 1.Conte Elegant — «Conte»	Medals were not awarded
Market group «Strong drinks» 1.Brand «Crystal» — «Minsk Crystal» 2.Brand «Blue-eyed Belarus» — «Brest plant of strong drinks «Belalko» 3.Brand «Berezovaya» — «Brest plant of strong drinks «Belalko»	Gold Medal wasn«t awarded Brand «Crystal» — Silver Medal
Market group «Chocolate» 1.Brand «Red hat» — OJSC «Komunarka»	Medals were not awarded
Market group «Furniture» 1. Brand «Pinskdrev» — CJSC «Pinskdrev»	Gold Medal wasn«t awarded Brand «Pinskdrev»- Silver Medal
Market group «Meat dumpling» 1.Brand «Ladoga» — FE «Ladoga Production»	Medals were not awarded

Nomination Brand Inter

For the first time there were invited international trade marks that act on the territory of Belarus. The main features in the given nomination were peculiarities of the local strategy of the international brands in Belarus.

Nominants	Jury»s decision
Group «Restaurants» 1.Brand McDonald«s — FE «Restaurants McDonald»s»	Brand McDonald«s — Gold Medal

Nomination Brand Export

There were invited brands of the Byelorussian companies-producers of goods and services, developing in the outer markets. International jury chooses the trade mark, which promotion strategy in these markets was the most professional one.

Nominants	Jury»s decision
Group «Aircraft companies» 1.Brand «Belavia» — «National aircraft company «Belavia»	Medals were not awarded
After the detailed study of the competitive packages jury has made the special decision to award Brand «Horizont» in the Market group «Television engineering» with Gold Medal.

Nomination Brand Spadchyna

In this nomination there was evaluated the variant of the reflection of the national cultural-historic heritage in the Byelorussian trade mark image.

Nominants	Jury»s decision
Market group «Confectionary products» 1.Brand «Komunarka» — OJSC «Komunarka»	Gold Medal wasn«t awarded Silver Medal wasn»t awarded Brand «Komunarka» — Bronze Medal
Market group «Strong drinks» 1.Brand «White Russia» — «Minsk Crystal»	Gold Medal wasn«t awarded Brand «White Russia»- Silver Medal

Nomination Brand Prophy

It presupposed the participation of the trade marks, existing on the market for not more than 3 years. As the evaluation subject in the given nomination were the results of the long-lasting brand strategy, including its trenchness, creative idea, marketing communication complex, brand image, with the obligatory calculation of the consumers» trust and loyalty.

Nominants	Jury»s decision
Market group «Strong drinks» 1.Brand «Crystal» — «Minsk Crystal»	Gold Medal wasn«t awarded Silver Medal wasn»t awarded Bronze Medal — Brand «Crystal»
Market group «Confectionary products» 1.Brand «Spartac»- JV OJSC «Spartac» 2.Brand «Slodych» — OJSC «Confectionary plant «Slodych»	Gold Medal wasn«t awarded Silver Medal wasn»t awarded Brand «Spartac»- Bronze Medal
Market group «Condition systems» 1.Brand «Airprof» — CJSC «Airprof»	Brand «Airprof» — Gold Medal
Market group «Butter» 1.Brand «Gold butter» — OJSC «Alactive»	Brand «Gold butter»- Gold Medal
Market group «Furniture» 1.Brand «Pinskdrev» — CJSC «Pinskdrev»	Brand «Pinskdrev» — Gold Medal
Market group «Television engineering» 1.Brand «Horizont» — OJSC «Horizont»	Brand «Horizont» — Gold Medal
Group «Aircraft companies» 1.Brand «Belavia» — «National aircraft company «Belavia»	Brand «Belavia»- Bronze Medal

Free nomination «Brand Cradle» — Advertising agencies

The Orgcommittee constituted special diplomas for advertising agencies, which became the so called Cradle for the brightest Byelorussian brands.

Nominants

Jury»s decision

«Azart» — LLC «Irsazart»

Medals were not awarded
There was noted «Azart» spositive experience in creation of the famous Byelorussian brands Chocolate «Ideal», Washing powder «Vicsan» etc.
It was decided to broaden this nomination for attraction future participants.

Additional diplomas were given by the special jury»s decision in professional nominations:

In nomination Brand.by brand McDonald»s was awarded for a successful usage of the Internet in the integrated marketing communications.

In nomination Brand.by brand «Horizont» was awarded for a successful realization of the Internet shop instrument.

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ARRANGEMENTS

All arrangements

Contest's Organizer	General Radio Partner Brand of the Year	General Internet Partner	General Information Partner	Legal Partner	Print Partners	CoffeeBreak Partner	Busyness Partners

Art Partners	The Official Partnerof gifts	Lingua Partner	Information Partners				Internet Partners